Work — Slay Studio

HABACOA

HABACOA APPROACHED US IN THE EARLY STAGES OF THEIR DEVELOPMENT with the goal of ENGAGING AND EDUCATING INVESTORS. WE WERE TASKED WITH REVAMPING THIS fledgeling BRAND TO READ both MASCULINE IN COLOR WITH A FEMININE LEAN. THE BIGGEST LIFT FOR THIS client WAS TO BUILD A WEBSITE THAT FELT LIKE A VIRTUAL VACATION WHILE ALSO BEING INFORMATIVE ENOUGH TO CONVERT VISITORS TO LEADS. It boasts an interaCtive hotspot map of the future site plan signified with a Custom icon library.

CLIENT: HABACOA

AGENCY: CARTA CREATIVES

CREATIVE + ART DIRECTOR: SARA LEMIEUX

STRATEGY + COPY WRITING: JILLIAN RAGO

angela adams

angela adams is a luxury lifestyle brand that designs hand woven rugs and home accessories. one constant for this brand is the challenge to provide high price point design to an existing loyal customer base while attracting a younger generation of angela adams enthusiasts. with this goal in mind, coupled with marketing data analytics, Our creative set out to revamp every facet of the company; from building up the photography library, developing new product lines, strengthening marketing reach, and more. The focus - create an image of the brand that is as relevant and luxe as the products themselves without excluding any of market.

associate creative director role:

brand strategy + design

product design

packaging

marketing

photoshoot production

website content management

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KNOTEL

I worked with Knotel for multiple years simultaneously developing their product and designing/producing environmental branding for Clients. a couple initiatives i led the creative direction on are shown below:
• digital and physical promotional collateral for the real estate team that doubled as a design tool for the interior design and branding departments.
• designing the visual language and spatial branding, in reaction to covid, for new breakout headquarter locations. This including a color coded ‘wellness wayfinding’ tool kit.

Company: knotel

SARA LEMIEUX:

CREATIVE DIRECTION

PHOTOGRAPHY PRODUCTION + STYLING

GRAPHIC DESIGN + PRINT

digital + physical sales collateral

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breakout headquarters overall design + visual language

KLICK HEALTH

I worked with Knotel for multiple years simultaneously developing their product and designing/producing environmental branding for their Clients. a couple initiatives i led the creative direction as shown below were:
• digital and physical collateral for the real estate team to promote design services that doubled as a design tool for the interior design and branding departments.
• designing the visual language and spatial design for new breakout headquarter locations in reaction to covid.

Company: knotel

SARA LEMIEUX:

CREATIVE DIRECTION

PHOTOGRAPHY PRODUCTION + STYLING

GRAPHIC DESIGN + PRINT

CREATIVE DIRECTION / CONCEPTING

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breakout headquarters overall design + visual language

STEINBACHER

WITH CARTA CREATIVES AT THE HELM, DR. STEINBACHER WAS LOOKING FOR A COMPLETE BRAND REDESIGN FROM THEIR BRICK AND MORTAR OFFICE TO THEIR WAYFINDING. WE CREATED A RETREAT FOR PATIENTS TRAVELING FAR AND WIDE. ESTABLISHING A WARM COLOR PALLET MORE REMINISCENT OF A SPA THAN A DOCTORS OFFICE, THE LOOK AND FEEL OF THE ENTIRE EXPERIENCE WAS AIMED AT BRINGING EASE TO PATIENTS PREPARING FOR SURGERY. A BRONZE FOILED PATIENT BROCHURE ACTED AS A CONCIERGE TO LOCAL AMENITIES AND TIED IN THE BRONZE WAYFINDING BRANDING INTO THE ENTIRE VISITOR JOURNEY.

AGENCY: CARTA CREATIVES

INTERIOR DESIGN: ELANA TENNENBAUM

BRANDING: SARA LEMIEUX

PHOTOGRAPHY: KYLE CALDWELL

STYLING: GINA CIOTTI

DYNAMIC YIELD

The client for this project approached us with stunning branding in hand; naturally lending itself to a stunning office. WE GLAZED THE large boardroom accordion glass door WITH an iridescent, two-way film. IN contrast, WE used oversized typography to mirror the heavy black mullions. Multiple branding vignettes are peppered throughout the space including a merch wall, cascading greenery and a 'DY Snaps' area. The later is a magnetically painted wall WHERE EMPlOYEES pin up polaroids taken with wall mounted cameras.

LOCATION: GREeNWHICH VILLAGE, NYC

YEAR: 2019

SIZE: 5,000 SQ/FT

PHOTOGRAPHER: ALEJANDRO LEON

WWW.ALEJANDROLEONPHOTO.COM

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SH HOTELS

SH Hotels & Resorts is aN INFAMOUS hotel brand management company that designs and operates some of the most chic hotels in the world. The objective OF our DESIGN was to add warm wood textures and SOFT greenery to the existing polished concrete floors of their new HQ which sits in the epicenter of Times Square. The crown jewel of this CONCEPT is a CURATION of carefully sourced preserved fauna purposefully SUSPENDED in the commons area CREATING A CANOPY OF GREENERY.

LOCATION: times squarE, NYC

YEAR: 2019

SIZE: 4,500 SQ/FT

PHOTOGRAPHER: Diana Biruk

GOOD APPLE MEDIA

Bright and UPLIFTING, Good Apple’s HQ translates its company culture literally. navigating through this winding space is an experience in itself. BETWEEN moments of focus and collaboration n WE HAVE SHOWCASED A neon lit ’speakeasy’, VERTICAL GREEN WALL ADORNED WITH APPLES AND gem like glass tinting through an array of green tones.

LOCATION: UNION SQUARE, NYC

YEAR: 2019

SIZE: 5,000 SQ/FT

PHOTOGRAPHER: James smolka

www.jamessmolka.com

ALTITUDE

Acting as an incubator for five start ups, Altitude’S expansive high rise office is an experiential designer’S dream. Pops of brand specific colors dispersed throughout the space represent each start up's designated FOCUS areas. A fashion brand in need of modular pinnaBle surfaces, a health/beAuty brand IN NEED OF custom product displays; this space full fills all the needs, INCLUDING A panorama of large windows FRAMING beautiful backdropS to the city.

LOCATION: FLATIRON, NYC

YEAR: 2019

SIZE: 13,000 SQ/FT

PHOTOGRAPHER: Diana Biruk

MIKMAK

MIKMAK IS a style saavy, tech start-up WHO sought a NY HQ that could boast the same superlatives. Their Greenwhich Village office features a 10’ free standing dimensional logo TO double as a backdrop for press photos and in-house public EVENTS. AS A NOD TO MikMak’S platform for online shopping WE creatively ELUDED TO A shopping cart MOTIF IN THE PANTRY AREA. OVERHEAD LIGHTING PROJECTS a pattern reminiscent of shopping cart mesh THROUGH Custom LASER-cut drop ceiling tiles.

Location: Greenwhich Village, NYC

Year: 2019

Size: 5,000 sq/ft

Photographer: Alejandro Leon

www.alejandroleonphoto.com

MARK 43

IT WAS IMPORTANT TO THIS team of software engineers THAT their brand BE REPRESENTED WITH A SOPHISTICATED TONE. In accordance with THE COMPANY’S LINE OF WORK, we IDENTIFIED A GEOMETRIC MOTIF AND REPEATED IT throughout THE SPACE. UTILIZING A VARIETY OF MEDIUMS SUCH AS PAINT, WALL VINYL AND GLASS FROSTING, THIS MOTIF CONNECTS creative bays TO social lounges - tying the entire space together. ThE REAL stunnER IS A LARGE SCALE CAD-cut vinyl mural made of reflective traffic vinyl REVEALING A SUBTLE IRIDESCENT RAINBOW WHEN THE LIGHT HITS IT JUST RIGHT.

LOCATION: GREENWHICH VILLAGE, NYC

YEAR: 2019

SIZE: 19,563 SQ/FT

PHOTOGRAPHER: www.yumimatsuo.com

www.yumimatsuo.com