HABACOA
HABACOA APPROACHED US IN THE EARLY STAGES OF THEIR DEVELOPMENT with the goal of ENGAGING AND EDUCATING INVESTORS. WE WERE TASKED WITH REVAMPING THIS fledgeling BRAND TO READ both MASCULINE IN COLOR WITH A FEMININE LEAN. THE BIGGEST LIFT FOR THIS client WAS TO BUILD A WEBSITE THAT FELT LIKE A VIRTUAL VACATION WHILE ALSO BEING INFORMATIVE ENOUGH TO CONVERT VISITORS TO LEADS. It boasts an interaCtive hotspot map of the future site plan signified with a Custom icon library.
CLIENT: HABACOA
AGENCY: CARTA CREATIVES
CREATIVE + ART DIRECTOR: SARA LEMIEUX
STRATEGY + COPY WRITING: JILLIAN RAGO
